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  • Why listening to the voice of the customer is key

    I wish I had listened… Probably one of the greatest lines from one of the greatest books. Douglas Adams’ ‘Hitchhiker’s Guide to the Galaxy’ gives us the following line when Ford and Arthur are being subjected to torture by Vogon poetry, as the world is about to end: “You know,” said Arthur, “it’s at times […]
  • Innovators, keep on innovating…

    Innovators and entrepreneurs start out with the kernel of a cool idea. They have a vision of how they can make a difference or differentiate. The idea resonates and customers flock to them, buoyed by their fresh thinking. Then, the innovator becomes successful and their focus changes. All of a sudden, they have a business […]
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